IELTS JET is a website provides IELTS test questions and exam tips for free. Students can easily take the IELTS mock tests on the website to improve their band scores effectively within a short time through our modern e-learning platform. Moreover, we have developed an ecosystem centred around transnational education, online learning, and study abroad to assist students in the pursuit of international education.

IELTS JET was a project built from scratch, so I must first identify user needs and problems through research, then shape the product's direction by ideating, creating conceptual designs, testing prototypes.
First of all my mission was getting to know the target users so I started by step one which is research. Conducting user interviews and gathered data from surveys, I got what I wanted but research never ends, Next, I analysed gathered information and categories them to different segments. Creating user journey map helped me to understand users and know their pain points. I brainstormed and sketched and thought of features that our competitor has not think of. I shared low fidelity wireframes as well. At the end, you can check out the visual design and prototype.

Streamlining User Research for Efficient IELTS Jet Development

Efficiency and reliability were paramount in our quest to establish a user research process that seamlessly integrated with the development of IELTS Jet. Minimizing the time between research initiation and MVP design was a key objective. As a result, I condensed the research process into three succinct stages, ensuring rapid progress while upholding the integrity of our findings. what I did was user interview, survey and competitive analyse. By gathered result I ended up reaching to these stages were as
follows:

1. User Segmentation for a Customized and User-Focused IELTS JET Design

The goal of user segmentation was to better understand the diverse needs of the target audience and create a design that effectively addresses them. By segmenting users based on shared characteristics such as (demographics, learning goals, time spent on the task and their progress metrics), I was able to identify distinct user groups and their specific requirements. This approach allowed me to prioritize design decisions and create a more customized and user-focused experience, ensuring that each segment's needs were met.

2. Mapping the User Journey: Understanding and Enhancing the IELTS JET Experience

Reaching user segmentation, my next step was to meticulously map the customer journey. My goal was to understand how users interact with the website at different stages of their journey, from initial discovery to achieving their goals. To achieve this, I created a user journey map, outlining the steps, touchpoints, and emotions users experience during their interaction. As a result, I was able to identify pain points and opportunities for improvement, which helped me design a more seamless and intuitive experience for users. To facilitate this comprehensive process, I dedicated two full-day sessions to this crucial exercise. On the first day, I delved into each step of the user journey, collectively deciding on the sequence and intricacies of the experience. Building upon this foundation, the second day focused on identifying and defining the needs, problems, and concerns faced by users at each juncture of the journey.
This collaborative approach allowed us to leverage diverse perspectives, ensuring a holistic and nuanced understanding of the user experience. By thoughtfully analysing and addressing user needs throughout the journey, I was better equipped to shape IELTS JET into a platform that catered seamlessly to the aspirations and challenges of all kind of Ielts candidates.

Leveraging Pre-made UI Library and Iterative Refinement

Following a collaborative evaluation of the wireframes with both the teachers and users, I embarked on the final design phase of the IELTS JET. To expedite the process without compromising quality, I opted to utilize a pre-made UI library, capitalizing on its existing components and design elements.
By leveraging the pre-made library, I could accelerate the design process while ensuring consistency and cohesiveness across the application's interface. This approach allowed me to focus on refining the visual aesthetics and user interactions, enhancing the overall user experience.
To ensure the designs met the highest standards and address any potential usability concerns, I decided to create a prototype for re-evaluation. This prototype would serve as a tangible representation of the final product, enabling thorough testing and validation before proceeding to the development stage.
Through this iterative refinement process, I aimed to achieve a polished and user-friendly design that would resonate with our target audience while expediting the overall development timeline.

Embracing Material Design for Consistency and Familiarity

Given that the MVP version of IELTS Jet was exclusively tailored for the Android platform, I opted to align its design with the widely recognized and user-friendly material design system.
By embracing material design principles, I ensured that IELTS JET's visual elements, interactions, and overall aesthetics adhered to the native Android experience. This approach not only provided users with a sense of familiarity but also facilitated seamless integration with the Android ecosystem.

Creating a User-Centric Experience for IELTS JET

During the final design phase of IELTS JET, I maintained a conscious effort to ensure that the design and visual elements did not overpower the content. Placing emphasis on content visibility and accessibility, I used vibrant and bright color palette to draw attention to interactive elements.
By striking this balance between design and content, I aimed to create a user-centric experience where users could effortlessly engage with the core essence of IELTS JEt. This approach optimized usability and ensured that the design elements complemented and enhanced the overall user experience rather than overshadowing the valuable content available on the platform.

Testing and the Unforeseen Halt of IELTS JET's Development

In the concluding stage of developing the MVP product, I diligently constructed a prototype using Figma. This prototype served as a valuable tool for conducting user tests and reassessing the overall user experience's quality. Regrettably, shortly before the testing phase, unforeseen circumstances unfolded, leading to the disbandment of our team and, ultimately, the halt of IELTS JET's progress before entering the development stage.

A Key Milestone in My Product Design Journey

IELTS Jet was one of the projects I worked on, marking a significant step in my professional journey. Being involved in this project allowed me to gain valuable insights into product development, tackle unique challenges, and enhance my skills as a product designer. The experience was instrumental in shaping my approach to solving problems and delivering user-centric solutions.